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	1.	When Ads Work : New Proof That Advertising Triggers Sales Jones, John Philip by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: M.E. Sharpe, Inc. ; 2007 Online access: Click here to access the e-Book Availability: Items available for reference: ICCBS Digital Library : Not for loan (1).
	2.	What's in a Name? : Advertising and the Concept of Brands Jones, John Philip by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: M.E. Sharpe, Inc. ; 2003 Online access: Click here to access the e-Book Availability: Items available for reference: ICCBS Digital Library : Not for loan (1).
	3.	When Ads Work : New Proof That Advertising Triggers Sales Jones, John Philip by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: M.E. Sharpe, Inc. ; 2007 Online access: Click here to access the e-Book Availability: Items available for reference: ICCBS Digital Library : Not for loan (1).
	4.	What's in a Name? : Advertising and the Concept of Brands Jones, John Philip by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: M.E. Sharpe, Inc. ; 2003 Online access: Click here to access the e-Book Availability: Items available for reference: ICCBS Digital Library : Not for loan (1).

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