What's in a Name? : Advertising and the Concept of Brands Jones, John Philip

By:

Jones, John Philip

Material type: Text

TextPublication details: M.E. Sharpe, Inc.; 2003Description: On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of PakistanISBN:

9780765621702

Subject(s):

Business & Economics

Online resources:

Click here to access the e-Book

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Holdings ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
e-Book	ICCBS Digital Library		Not for loan

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What's in a Name? : Advertising and the Concept of Brands Jones, John Philip