000 00620nam a2200169Ia 4500
008 131226s9999 xx 000 0 und d
020 _a9780470378878
100 _aArikan, Akin
245 _aMultichannel Marketing : Metrics and Methods for On and Offline Success
245 _cArikan, Akin
260 _bSybex
260 _c2008
300 _aOn-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan
650 _aSocial Sciences
856 _3Click here to access the e-Book
_uhttp://site.ebrary.com/lib/karachi/docDetail.action?docID=10296727
942 _cEB
999 _c99898
_d99898