Arikan, Akin <br/><br/>
Multichannel Marketing : Metrics and Methods for On and Offline Success 
Arikan, Akin 
 -  Sybex  2008 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9780470378878     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Sciences