Tybout, Alice <br/><br/>
Kellogg on Marketing (2nd Edition) 
Tybout, Alice 
 -  Wiley  2010 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9780470877623     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Sciences