Berry, Michael J. <br/><br/>
Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management (3rd Edition) 
Berry, Michael J. 
 -  Wiley  2011 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9781118087503     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Sciences