Berry, Michael J. A. <br/><br/>
Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management 
Berry, Michael J. A. 
 -  Wiley  2004 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9780764569074     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics