Trout, Jack <br/><br/>
In Search of the Obvious : The Antidote for Today's Marketing Mess 
Trout, Jack 
 -  Wiley  2008 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9780470399309     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics