Holmes, Andrew <br/><br/>
Commoditization and the Strategic Response 
Holmes, Andrew 
 -  Gower Publishing Limited  2008 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9780754681250     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics