Port, Michael <br/><br/>
Contrarian Effect : Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite 
Port, Michael 
 -  Wiley  2008 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9780470399354     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics