Strauss, Ralf <br/><br/>
Marketing Planning by Design : Systematic Planning for Successful Marketing Strategy 
Strauss, Ralf 
 -  Wiley  2010 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9780470745618     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics