McDonald, Malcolm <br/><br/>
Marketing Plans : How to Prepare Them, How to Use Them (7th Edition) 
McDonald, Malcolm 
 -  Wiley  2011 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9780470670163     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics