Frow, Pennie <br/><br/>
Marketing Plans for Services : A Complete Guide (3rd Edition) 
Frow, Pennie 
 -  Wiley  2011 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9781119951865     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics