McDonald, Malcolm <br/><br/>
Market Segmentation : How to Do It and How to Profit from It 
McDonald, Malcolm 
 -  Wiley  2012 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9781118432747     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics