Kahn, Kenneth B. <br/><br/>
PDMA Handbook of New Product Development (3rd Edition) 
Kahn, Kenneth B. 
 -  Wiley  2012 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9781118418086     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics