Barden, Phil <br/><br/>
Decoded : The Science Behind Why We Buy 
Barden, Phil 
 -  Wiley  2013 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9781118345580     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics