Analysis without paralysis : 12 tools to make better strategic decisions /
Babette E. Bensoussan, Craig S. Fleisher.
- 2nd ed.
- Upper Saddle River, N.J. : FT Press, c2013.
- xii, 273 p. : ill. ; 24 cm.
Rev. ed. of: Analysis without paralysis : 10 tools to make better strategic decisions. c2008. Includes index.
The role of analysis in business management -- The analysis process -- BCG growth/share portfolio matrix -- Competitor analysis -- Driving forces analysis -- Financial ratio and statement analysis -- Five forces industry analysis -- Public issues analysis -- Product life cycle analysis -- Scenario analysis -- Macroenvironmental (STEEP/PEST) analysis -- SWOT analysis -- Value chain analysis -- Win/loss analysis.
9780133101027 (hbk. : alk. paper)
2012026808
Business intelligence--Evaluation. Competition--Evaluation. Strategic planning. Business planning.