Taylor, David <br/><br/>
Brand Stretch : Why 1 in 2 Extensions Fail and How to Beat the Odds : a Brandgym Workout 
Taylor, David 
 -  Wiley  2004 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9780470862124     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Sciences