Brands Laid Bare : Using Market Research for Evidence-Based Brand Management Ford, Kevin

By:

Ford, Kevin

Material type: Text

TextPublication details: Wiley; 2005Description: On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of PakistanISBN:

9780470014387

Subject(s):

Business & Economics

Online resources:

Click here to access the e-Book

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Holdings ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
e-Book	ICCBS Digital Library		Not for loan

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Brands Laid Bare : Using Market Research for Evidence-Based Brand Management Ford, Kevin