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Multichannel Marketing : Metrics and Methods for On and Offline Success

Arikan, Akin

Multichannel Marketing : Metrics and Methods for On and Offline Success Arikan, Akin - Sybex 2008 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan

ISBN: 9780470378878

Subjects--Topical Terms:
Social Sciences

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Multichannel Marketing : Metrics and Methods for On and Offline Success