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Good Works! : Marketing and Corporate Initiatives That Build a Better World... And the Bottom Line

Kotler, Philip

Good Works! : Marketing and Corporate Initiatives That Build a Better World... And the Bottom Line Kotler, Philip - Wiley 2012 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan

ISBN: 9781118228609

Subjects--Topical Terms:
Social Sciences

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Good Works! : Marketing and Corporate Initiatives That Build a Better World... And the Bottom Line