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Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management

Berry, Michael J. A.

Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management Berry, Michael J. A. - Wiley 2004 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan

ISBN: 9780764569074

Subjects--Topical Terms:
Business & Economics

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Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management