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Creating Market Insight : How Firms Create Value from Market Understanding

Smith, Brian D.

Creating Market Insight : How Firms Create Value from Market Understanding Smith, Brian D. - Wiley 2008 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan

ISBN: 9780470773062

Subjects--Topical Terms:
Business & Economics

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Creating Market Insight : How Firms Create Value from Market Understanding