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Marketing 3.0 : From Products to Customers to the Human Spirit

Kotler, Philip

Marketing 3.0 : From Products to Customers to the Human Spirit Kotler, Philip - Wiley 2010 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan

ISBN: 9780470609668

Subjects--Topical Terms:
Business & Economics

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Marketing 3.0 : From Products to Customers to the Human Spirit