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Connective Branding : Building Brand Equity in a Demanding World

Vallaster, Christine

Connective Branding : Building Brand Equity in a Demanding World Vallaster, Christine - Wiley 2010 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan

ISBN: 9780470740873

Subjects--Topical Terms:
Business & Economics

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Connective Branding : Building Brand Equity in a Demanding World