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Analysis without paralysis : 12 tools to make better strategic decisions /

Bensoussan, Babette E.

Analysis without paralysis : 12 tools to make better strategic decisions / Babette E. Bensoussan, Craig S. Fleisher. - 2nd ed. - Upper Saddle River, N.J. : FT Press, c2013. - xii, 273 p. : ill. ; 24 cm.

Rev. ed. of: Analysis without paralysis : 10 tools to make better strategic decisions. c2008. Includes index.

The role of analysis in business management -- The analysis process -- BCG growth/share portfolio matrix -- Competitor analysis -- Driving forces analysis -- Financial ratio and statement analysis -- Five forces industry analysis -- Public issues analysis -- Product life cycle analysis -- Scenario analysis -- Macroenvironmental (STEEP/PEST) analysis -- SWOT analysis -- Value chain analysis -- Win/loss analysis.

9780133101027 (hbk. : alk. paper)

2012026808


Business intelligence--Evaluation.
Competition--Evaluation.
Strategic planning.
Business planning.

HD38.7 / .B4555 2013

658.4/01