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Brand Stretch : Why 1 in 2 Extensions Fail and How to Beat the Odds : a Brandgym Workout

Taylor, David

Brand Stretch : Why 1 in 2 Extensions Fail and How to Beat the Odds : a Brandgym Workout Taylor, David - Wiley 2004 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan

ISBN: 9780470862124

Subjects--Topical Terms:
Social Sciences

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Brand Stretch : Why 1 in 2 Extensions Fail and How to Beat the Odds : a Brandgym Workout